Not only have the two found a soft spot in most customers’ hearts. For instance, Samsung Galaxy and Note series fit this category perfectly. Samsung has a couple of Stars in various categories. While they do not perform as perfectly as Cash Cows, they might turn into them soon. These products have a high market share and are the top sales and revenue providers. The stars category includes the best-selling items. The first quadrant is Cash Cows, the third is Questions Marks, and the fourth is Dogs. But, what is the meaning of Stars in this context? Stars are products in the second quadrant of the BCG matrix. Samsung means three stars, and the company aims to shine like a star in its industry. The Stars quadrant of the Samsung BCG matrix echoes its meaning.

With a competitor like Apple’s Smartwatch, the item did not stand a chance. After the launch, this watch did not perform well. The main example of Samsung’s Dog product is Smartwatch. They lack a considerable market share and are a waste of capital. While these items consume capital, they have a very slim chance of bringing a higher return on investment. The Dog quadrant symbolizes the poorly performing products. Dogsīefore we reveal Samsung’s Dog quadrant products, we will tell you the meaning of the word Dog in this context.

We will now analyze the BCG matrix for Samsung. The BCG matrix of Samsung allows it to categorize product line units or business units according to their levels of profitability. Important: A typical BCG Matrix has four quadrants representing Cash Cows, Stars, Question Marks, and Dogs. A South Korean company, Samsung is a technology giant competing with the likes of Apple. Samsung is one of the most renowned producers of electronics and household appliances.

Matrix bcg